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Animoca Brands to reveal buyer of 1-1-1, the most expensive NFT of 2019, on Blockchain Gaming World podcast on 11.11.2020

9 November 2020: Animoca Brands Corporation Limited (“Animoca Brands” or the “Company”) is pleased to announce that it has learned the identity of the buyer of its “1-1-1” digital race car, which was the most expensive non-fungible token (NFT) sold in 2019. The Company will reveal the buyer during a special episode of the Blockchain Gaming World podcast to be released on 11.11.2020 at 2pm (GMT).

The host Jon Jordan will be joined by Animoca Brands co-founder and chairman Yat Siu, as well as the buyer of the 1-1-1, and Alex Atallah, the co-founder and CTO of OpenSea. The guests will discuss the 1-1-1, trends in the blockchain market, and the future of tokenized digital assets. To access the podcast, please visit

The Company will make the information disclosed during the podcast available via announcement, and provide an expanded account, by the creator of the 1-1-1, of the digital car’s auction and the search for its buyer.

The 1-1-1: a milestone in digital motorsport
In May of 2019, Animoca Brands sold a record-setting non-fungible token (NFT) called the 1-1-1, the first digital car for the officially licensed blockchain game F1® Delta Time. The winning bid, equivalent to approximately US$113,000 made the 1-1-1 the most expensive NFT sold in 2019, one of the highest priced game-based virtual assets, the priciest virtual car in history, and the highest sum ever paid for a branded game NFT. The identity of the buyer, however, remained unknown until very recently.


About Animoca Brands

Animoca Brands is a leader in the field of digital entertainment, specializing in blockchain, gamification, and artificial intelligence technologies to develop and publish a broad portfolio of products including the REVV token, games such as The Sandbox, Crazy Kings, and Crazy Defense Heroes, as well as products utilizing popular intellectual properties such as Formula 1®, Marvel, Garfield, Snoopy, Thomas & Friends™, Power Rangers, MotoGP™,  Formula E, and Doraemon. Animoca Brands’ portfolio of blockchain investments and partnerships includes Lucid Sight, Dapper Labs (creators of CryptoKitties), WAX, Harmony, and Decentraland. The Company is based in Hong Kong, United States, South Korea, Finland, Argentina, and the Czech Republic. For more information visit or get updates by following Animoca Brands on Facebook or Twitter.


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