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The Sandbox and Arianee partner to make “metaverse ready” a reality

March 30, 2022 - The Sandbox, the open NFT gaming metaverse made & owned by players, and Arianee, the leading web3 solutions platform for brands have announced their partnership today. As the future of experiences become hybrid, the two tech pioneers are joining forces to offer users the first-ever service bridging IRL and metaverse utility through NFT.


As the immersivity of the metaverse brings an additional layer to user journeys, brands and NFT collections alike and aspire to offer a seamless, continuous experience to their communities by bringing utility to NFTs. One of the most exciting and promising of these utilities is often referred to as “metaverse ready”, or the capability to deploy an NFT obtained IRL in the metaverse. 


For the very first time Arianee and The Sandbox are bringing this concept to life with a simple and seamless journey that brands will be able to offer to their customers.


The concept is simple : if you own an NFT IRL (in real life), you can get the corresponding one in The Sandbox and vice versa. Brands minting NFTs on both platforms will be able to offer this to their users, on a simple interface. It is the beginning of the metaverse to store and store to metaverse roads. The possibilities are endless, and only limited by brands creativity who will have the opportunity to mix physical, digital, experiencial, immersive and enticing offerings for their most engaged and omnichannel users. The first brands deploying this one-of-a-kind service will be announced this Spring. 


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This partnership enhances the joint ambition of Arianee and The Sandbox to leverage tokens and wallets as the new gateway to truly omnichannel experiences.

From wearables, to events, private sale, exclusive collaborations and so on, The Sandbox and Arianee thrive to work towards a new customer relationship, enriched with personalisation and new services.


In order to build the future use cases directly with the most engaged brands, The Sandbox is joining the Arianee Association as the first Metaverse Partner Member. Since its creation in 2018, Arianee has aimed to become a leading partner for brands in web3. The Arianee Association counts more than 40 members, including but not limited to Moncler, Breitling, Mugler, Panerai, IBM, Ba&Sh, IWC, Paris Fashion Week, the Richemont group.


Since the 2000s, the luxury and retail industries have been undergoing profound changes. They are witnessing the emergence of new prisms, from e-commerce to second-hand platforms and now the metaverse, which is said to be one of the biggest opportunities for business since the creation of the internet.


For brands the stakes are high: According to Forbes, the Metaverse is a $1 Trillion revenue opportunity. Having a look at this innovative partnership could be worth it. 


The Sandbox Co-Founder and COO Sebastien Borget said “The Avatar is the primary touch point for most users on how they will enter and interact in the Metaverse. Owning your identity and expressing yourself through bringing your favorite brand from the physical world and play on your virtual avatar in the metaverse will be a main attraction point and we’re proud to partner with Arianee on this topic and join the association and work with top brands”

Pierre-Nicolas Hurstel, CEO and cofounder of Arianee, said “I am thrilled to see our first brand partners jumping in on this opportunity, pushing the innovations boundaries and creating bridges between their traditional model and those new spaces. Their clients will now travel seamlessly between physical immersive and digital and we will soon witness the emergence of new users' journeys.” 


About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand having partnered with major IPs and brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit and follow the regular updates on Twitter, Medium, and Discord.


About Arianee

Founded in 2018, Arianee is the leading web3 solutions platform for brands. Arianee’s open-source protocol is based on the blockchain and helps brands deploy their web3 strategy by enabling them to tokenize, distribute and leverage NFTs to transform their relationships with their communities. We create a direct, perpetual link which respects personal data. Arianee brings together major brands and partners in technology in its vision to build a decentralized internet.

Arianee is known for its most recent partnerships with Printemps, Panerai, Groupe Casino and long time partners Richemont group, Ba&sh, RSVP, Breitling, and Paris Fashion Week.

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