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The Sandbox Blockchain Gaming Platform Partners with Atari®️ to Create New Voxelized Versions of Landmark Gaming Icons including Pong®, Asteroids®, Centipede® and RollerCoaster Tycoon®


Revolutionary Blockchain-based Gaming Metaverse Will Feature the First Atari Theme Park on Blockchain, Where a Variety of Atari Gaming Experiences Can Be Enjoyed Together

SAN FRANCISCO – March 27, 2020 – Animoca Brands and its subsidiary TSB Gaming Ltd, a leading creator of world building experiences, announced today that its forthcoming decentralized blockchain gaming platform, The Sandbox, is partnering with Atari®, one of the world’s most iconic consumer brands and interactive entertainment producers, to create 3D voxel versions of beloved Atari game properties including Asteroids®, Centipede®, Pong®, and RollerCoaster Tycoon®.

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Preview Screenshot of what the Atari LAND will look like

The Sandbox is a virtual world where players can build, own and monetize their own voxel gaming experiences on the Ethereum blockchain. The team’s vision is to offer a deeply immersive metaverse in which virtual worlds and games will be created collaboratively and without central authority. The Sandbox features three main components: the VoxEdit NFT (non-fungible token) builder for building voxel game ASSETs, the Marketplace for buying and selling ASSETs, and the Game Maker tool where complete interactive games can be constructed and shared. Together, these components offer rich, easy-to-create voxel worlds and game experiences and the ability to safely store, trade, and monetize creations through blockchain, allowing creators to benefit from their creations.

Under the terms of the agreement, Atari will receive large digital spaces, known as ESTATEs, in The Sandbox gaming metaverse. On these ESTATEs, 3D voxelized versions of Atari’s classic and most popular gaming creations will be made available to players when The Sandbox publicly launches later this year. Furthermore, Atari and The Sandbox will develop Atari-inspired in-game ASSETs for game creators to use in their own games.

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Preview of The Sandbox Map third round of Presale, featuring Atari lands

The Sandbox is also planning a virtual theme park-like universe featuring a variety of Atari game titles, which will be a large virtual area with Atari-themed creations, attractions, games, and buildings to explore. As The Sandbox is designed to support deeply immersive gaming experiences that can be shared socially, players will be able to meet and chat in The Sandbox using their Avatar characters, jump into games, and play together. Gamers will also have the option to use the SAND token or the Atari Token when they play in the Atari Land.

“Atari is rightly celebrated as a pioneer in the world of gaming, and this partnership continues the brand’s innovation by bringing its treasured gaming heritage into the decentralized, blockchain-based metaverse of The Sandbox,” said Sebastien Borget, COO & Co-Founder of The Sandbox. “Together, we are making history by creating the first virtual Atari theme park on blockchain, and it will be really fun for our players to play, explore, and create inside Atari-inspired virtual worlds.” 

“Given that Atari’s iconic brands introduced so many people to their very first interactive entertainment, it only makes sense for us to be part of the imaginative experience that is The Sandbox,” said Frédéric Chesnais, Atari CEO. “This exciting collaboration with The Sandbox also expands and deepens Atari’s strategic involvement in Blockchain-powered and cryptocurrency-fueled entertainment.”

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Overview of The Sandbox Game Maker interface, to be available later in 2020

The Sandbox will offer a persistent, interactive virtual metaverse —  a 3D voxel universe created by players and secured through blockchain technology. LANDs are the unique digital locations in this universe where players can build and monetize games. They are the fundamental building blocks upon which game ASSETs (items and scripting) can be imported to create original interactive experiences. LANDs can be combined into larger groupings (ESTATEs) to permit more ambitious game experiences. There are 166,464 LANDs in The Sandbox, with the scarcity and uniqueness of each LAND verifiable through blockchain technology. 

The Sandbox game franchise is one of the world’s largest independent user-generated content and gaming platforms, with 40 million downloads and over one million monthly active users. The upcoming voxel-based blockchain version of The Sandbox – which introduces new creative and commercial possibilities by allowing users to create voxel items and gaming worlds from the digital equivalent of building blocks – has been named one of the top 10 most anticipated blockchain games globally and one of the Top 50 Blockchain Gaming companies in the world (source:

To date, The Sandbox team has secured over 50 partnerships from major brands such as Atari and Shaun the Sheep and award-winning mobile game studios. Partnerships include top decentralized games such as MyCryptoHeroes, Axie Infinity, CryptoWars, and Battle Racers, and industry partners such as Klaytn, OpenSea, Bitski,, and DappRadar. These partners have secured their own virtual real estate in The Sandbox metaverse and will be among the first to offer multiplayer social experiences upon the public launch of the platform, and will also collaborate and/or establish interoperability with their platforms and games. 

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The Sandbox team has secured over 50 partnerships with major brands such as Atari 

Users can get an overview of The Sandbox blockchain virtual world at

The Sandbox has conducted two successful LAND presales so far in 2020, raising over 1,300 ETH by selling more than 10,000 LANDs; the third LAND presale begins on 31 march 2020.

The Sandbox is expected to launch later in 2020, and more information will be revealed in the coming weeks and months. To keep in touch with The Sandbox, please visit and follow the regular updates on Medium and Discord.

About TSB Gaming Ltd
TSB Gaming Ltd, a subsidiary of Animoca Brands, is a leading creator of world building experiences with a team of over 25 senior staff with 10+ years of experience building and maintaining game live operations with millions of players. The Sandbox is a community-driven gaming platform that will allow creators to monetize voxel assets and gaming experiences on blockchain, allowing them to benefit from their creations. Scheduled for release in 2020 and building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox will offer players and creators a decentralized and intuitive platform to create immersive voxel worlds and game experiences and to safely store, trade, and monetize creations through blockchain. For more information, please visit and follow the regular updates on Medium and Discord.

About Animoca Brands
Animoca Brands leverages gamification, blockchain, and artificial intelligence technologies to develop and publish a broad portfolio of mobile products including games such as The Sandbox, Crazy Kings, and Crazy Defense Heroes as well as products based on popular intellectual properties such as Formula 1®, Garfield, Snoopy, Thomas & Friends™, Ever After High and Doraemon. Animoca Brands’ portfolio of blockchain investments and partnerships includes Lucid Sight, Dapper Labs (creators of CryptoKitties), WAX, Harmony, and Decentraland. The Company is based in Hong Kong, Canada, Finland, and Argentina. For more information visit or get updates by following Animoca Brands on Facebook or Twitter.

About Atari
Atari is an interactive entertainment company. As an iconic brand that transcends generations and audiences, the company is globally recognized for its multi-platform, interactive entertainment and licensed products. Atari owns and/or manages a portfolio of more than 200 games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. Atari has offices in New York and Paris. Visit us online at

©2020 Atari Interactive, Inc. All rights reserved. Atari wordmark and logo are trademarks owned by Atari Interactive, Inc.

RollerCoaster Tycoon® © 2020 Chris Sawyer.

RollerCoaster Tycoon® is a registered trademark of Chris Sawyer. All other marks are the property of their respective owners. All other trademarks are properties of their respective owners.

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