The Sandbox partners with Jamiroquai to get funky in the metaverse
The legendary jazz-funk band will bring virtual insanity to its virtual LAND in The Sandbox
HONG KONG – 18 May 2022 – The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, announced today that it has partnered with Jamiroquai, the seminal jazz-funk band led by Jay Kay, to bring the group’s free-spirited essence to The Sandbox. The strategic collaboration was developed in association with Bravado, Universal Music Group’s industry-leading brand management division. The following teaser video shares a sense of what you can expect to find in the virtual real estate:
Jamiroquai is a legendary funk and acid jazz band from London centered on vocalist Jay Kay. Known for the global smash, “Virtual Insanity”, and a string of hit albums and worldwide tours, the Grammy-winning band has sold more than 27 million albums worldwide. Its third album, Travelling Without Moving, received a Guinness World Record as the best-selling funk album in history.
“Jamiroquai have always been future facing and super social – creating a LAND where everyone can come together in The Sandbox with a bit of funk, freedom, and fashion will provide a communal place to digitally connect with our fans and fellow music lovers,” said a statement from the band this week. “We look forward to telling you more soon, but for now can say that hats will definitely be involved.”
Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. Jamiroquai joins over 200 existing partnerships including Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.
“The metaverse is driving creativity through new forms of expression and technology in the music and entertainment industry, and it is an honor to welcome Jamiroquai to The Sandbox,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “We now have partnerships with various legendary musical artists and labels including Snoop Dogg, Jamiroquai, BLOND:ISH, and Deadmau5, and we’re excited to be making The Sandbox a home where artists can connect with their fans in a direct and genuine way.”
“As a former executive at Universal Music Group, I’m excited to have Jamiroquai, one of the most innovative talents in the music industry, join The Sandbox, showing the importance of the metaverse as a platform for the music community,” said Bertrand Levy, VP Global Partnerships of The Sandbox.
“We are delighted to be able to deliver a new method of interaction between artists and their fans and cannot wait to welcome you all into the world of Jamiroquai with The Sandbox,” said Racheal Redfearn, SVP A&R and Brand Management, Bravado. “Through new partnerships, we can help our artists deliver content, commerce, and creativity to fans directly, as fully immersive, and innovative experiences. Both Bravado and Universal Music Group are excited to help fans explore the metaverse, alongside their favorite artists, and for the infinite possibilities it will open for fans to more deeply engage in an artist’s vision.”
To celebrate the partnership an exclusive Jamiroquai x Sandbox merchandise collection comprising a limited-edition t-shirt and keyring will drop today, 18 May 2022, exclusively on store.jamiroquai.com.
More details about the collaboration will be revealed in the coming months. Stay tuned for updates via our Medium page: https://medium.com/sandbox-game
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About The Sandbox
The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand having partnered with major IPs and brands including Warner Music Group, Ubisoft, The Rabbids, Shibuya 109, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit www.sandbox.game and follow the regular updates on Twitter, Medium, and Discord.
About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Bondly, Lympo, Grease Monkey Games, and Eden Games. Animoca Brands has a growing portfolio of more than 200 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.
A band called Jamiroquai arrived on Earth in the 1990s, led by a jazz-infused soulman called Jay Kay, aka the Buffalo Man. The band have achieved global success in the shape of over 27 million album sales, Grammy Awards, Ivor Novello gongs, MTV Moonmen, multiple sold-out world tours and 30 years of solid funkin’. Throughout all those years, Jamiroquai's music has remained true. They are the future and the past, and regenerated with Automaton, their eighth studio album, challenging man vs. machine vs. planet earth. To learn more, please visit jamiroquai.com.
Bravado is the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 countries and provides services including sales, licensing, branding, marketing and e-commerce. Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique experiences. For more information: http://www.bravado.com.