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TOWER Token combines Free-to-Play and Play-to-Earn gaming, launches first special event

ERC-20 token TOWER earned by playing “Crazy Kings” and “Crazy Defense Heroes” mobile games; paired with ETH, REVV, SUPER, LYM on Uniswap

16 March 2021 -- HONG KONG -- Animoca Brands announced today an update to its ongoing Tower Experiment to combine traditional Free-to-Play gaming with blockchain Play-to-Earn rewards. The company’s successful Crazy Kings series of mobile games, comprising Crazy Kings and Crazy Defense Heroes, now allows players to earn TOWER crypto tokens by playing the games. TOWER is the ERC-20 fungible utility token for Animoca Brands’ popular tower defense fantasy mobile games. The game Crazy Kings kicks off the Grand Tournament Colosseum special event from 16-21 March 2021 with prizes of 456,050 TOWER tokens (currently worth approximately US$21,300).

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The TOWER token

Compete for US$21k worth of TOWER in Crazy Kings: 16-21 March 2021

Animoca Brands’ first in-game contest for TOWER tokens will take place in Crazy Kings on 16-21 March 2021. Event prizes will include a total of 456,050 TOWER tokens, which are worth approximately US$21,300 at the time of this announcement. Details are available at the official Medium post announcing the Grand Tournament Colosseum.

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Origin of the Tower Experiment: blending F2P with Play-to-Earn

On 16 February 2021, Animoca Brands outlined the Tower Experiment, an initiative to blend traditional Free-to-Play gaming with blockchain technology to deliver Play-to-Earn capabilities to users. The Tower Experiment utilizes the Crazy Kings franchise and involves the creation of a system that attempts to maintain balance and equitability in traditional Free-to-Play games while introducing the significant value and benefits of blockchain features, including non-fungible tokens (NFTs), decentralized finance (DeFi), and governance.  

Players will receive TOWER tokens in the future, in amounts determined by the progress they accomplish when playing the games.

Minting TOWER token, allocation details
The TOWER token was minted on 25 February 2021, marking the start of the Tower Experiment. The total supply of TOWER was fixed at 10 billion tokens, with 30% (3 billion  tokens) allocated to the Play-To-Earn pool, which is the largest single pool allocation and reserved for rewarding players of the Crazy Kings franchise over time. Details of the allocation of TOWER are available here.

TOWER listing and availability
On 26 February 2021, Animoca Brands paired TOWER with ether (ETH) and REVV on Uniswap with a starting price of US$0.001 (learn more about REVV on the official website or at this video). Subsequently, a user created a liquidity pool for TOWER and Lympo (LYM). On 16 March 2021, the cross-chain DeFi protocol SuperFarm announced that it had set up a trading pair for SUPER and TOWER on Uniswap.


At the time of this announcement, the price of TOWER is US$0.04679811 (CoinGecko), which represents a 4,544% increase (or over 45x) on its launch price.

NFTs coming soon
Last year Animoca Brands began introducing players of Crazy Defense Heroes to blockchain functionality with a  sale of Super Value Chests, each of which included a Crazy Defense Heroes collectible card NFT. Animoca Brands will continue this initiative with additional sales of NFTs based on the Crazy Kings franchise, with details to be announced soon.

Join the fast-paced strategic defense action and get ready for Play-to-Earn in Free-to-Play games today - download and play Crazy Kings and Crazy Defense Heroes available now, or trade TOWER tokens on Uniswap.


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About the TOWER Token

The TOWER token is a ERC-20 fungible utility token for the Crazy Kings game franchise, which includes Crazy Kings, Crazy Defense Heroes, and an upcoming blockchain based game. TOWER is the basis of an initiative by developer and publisher Animoca Brands to blend traditional Free-to-Play gaming with the Play-to-Earn potential of blockchain gaming. The goal of TOWER is to build a system that attempts to maintain balance and equitability in traditional Free-to-Play games while introducing several attractive benefits of blockchain, including non-fungible tokens (NFTs), decentralized finance (DeFi), and governance. The philosophy and intent of TOWER are outlined here

TOWER is available on Uniswap paired with ether (ETH), REVV, Lympo (LYM), and SUPER.

About Animoca Brands

Animoca Brands is a leader in the field of digital entertainment, specializing in blockchain, gamification, and artificial intelligence technologies to develop and publish a broad portfolio of products including the REVV token and SAND token, games such as The Sandbox, Crazy Kings, and Crazy Defense Heroes, as well as products utilizing popular intellectual properties such as Formula 1®, Marvel, WWE, Garfield, Snoopy, Power Rangers, MotoGP™,  Formula E, and Doraemon. Animoca Brands’ portfolio of blockchain investments and partnerships includes Lucid Sight, Dapper Labs (creators of CryptoKitties), WAX, Harmony, and Decentraland. The Company is based in Hong Kong, United States, South Korea, Finland, Argentina, and the Czech Republic. Subsidiaries include The Sandbox, Quidd, Gamee, and nWay. For more information visit or get updates by following Animoca Brands on Facebook or Twitter.

Global contact:

North America contact: Marla Kertzman 

Images: Crazy Defense Heroes

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Images: Crazy Kings

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