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Animoca Brands and NPKFA partner to develop AI-based exercise app



  • Animoca Brands has partnered with North Point Kai Fong Welfare Advancement Association (NPKFA) to produce an AI-based Baduanjin qigong mobile application for Android and iOS

  • The mobile application will utilise AI and machine learning to guide users in the correct execution of Baduanjin exercises and provide real-time analysis and feedback

  • Community features to reduce elderly loneliness and encourage making new friends

  • Animoca Brands’ subsidiary OliveX will lead the development of the mobile application, leveraging AI capabilities acquired from investments in Zeroth.AI and Fuel Powered

  • The innovative AI technology that will power the app will be usable in other applications and products


Hong Kong: 10 May 2018 - Animoca Brands Corporation Limited (ASX:AB1, “Animoca Brands” or “the Company”) and its NGO partner the North Point Kai Fong Welfare Advancement Association (“NPKFA”) will develop an artificial intelligence (AI) exercise mobile app based on Baduanjin qigong for iOS and Android (“the App”).


The App will encourage a healthier lifestyle for users, particularly the elderly and infirm, by guiding them through exercise routines. It will utilise machine learning and mobile device cameras to track the execution of the movements and posture, providing real-time feedback and analysis of the users’ performance.


When completed, the innovative AI core and feedback system that will power the App will provide significant opportunities for use in other applications as well as further development.


The App will contain gamification features to increase motivation and exercise programme adherence. It will also make use of social mechanisms to encourage families and friends to motivate each other to perform exercises regularly. Online community features will seek to reduce elderly loneliness by encouraging users to compete and collaborate, gather in public spaces, and meet face to face.


OliveX (HK) Limited, Animoca Brands’ health and fitness technology subsidiary, will take a lead role on development of the App, leveraging the technology and capabilities that the Company acquired via its investments in Fuel Powered and Zeroth.AI.


Baduanjin is a common form of medical qigong exercise that studies show confers health benefits including quality of life, sleep quality, systolic and diastolic blood pressure, resting heart rate, grip strength, balance, and trunk flexibility (see “A Systematic Review and Meta-Analysis Baduanjin Qigong for Health Benefits: Randomized Controlled Trials,” Evidence Based Complementary and Alternative Medicine, 7 March 2017).




About Animoca Brands
Animoca Brands (ASX: AB1) publishes globally a broad portfolio of mobile games and subscription products including several games and e-books based on popular intellectual properties such as Garfield, Thomas & Friends™, Ever After High and Doraemon. The Company is based in Hong Kong and Finland. For more information visit or get updates by following Animoca Brands on FacebookTwitter or Google +.


About OliveX

OliveX (HK) Limited is a subsidiary of Animoca Brands that develops products, including AI-powered products, designed to leverage principles of gamification in order to improve the quality of life of users. OliveX focuses on the market segments of health and fitness mobile apps, wearable technology, and the Internet of Things (IoT).


Media Contact

Mark Leeper

Matrix Communications
Phone: (852) 9142 1510

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