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Animoca Brands Announces Global License with Endemol Shine North America for Mobile Apps Based on MasterChef Franchise


Apps and Mobile Games to include signature MasterChef elements like

Mystery Box Challenges, Pressure Tests and more


Hong Kong: 5 October 2017 -  Animoca Brands Corporation Limited (ASX: AB1) and Endemol Shine North America announced today a global license that allows Animoca Brands to develop mobile apps based on the hit culinary franchise MasterChef. As a leading global developer of mobile games and e-books, Animoca Brands maintains one of the largest licensed brand app portfolios, including Garfield, i, Doraemon, Thomas & Friends, Masters of the Universe and Ever After High.
“MasterChef is a major global brand in terms of both cooking TV as well as reality TV,” said Robby Yung, CEO of Animoca Brands. “We look forward to joining the fun of the MasterChef franchise with a series of innovating and entertaining mobile apps.”
The agreement grants Animoca Brands the rights to develop and distribute a series of mobile apps and mobile games based on the hit culinary cooking competition MasterChef. The new games and applications will incorporate signature show elements such as the thrilling Mystery Box Challenges and Pressure Tests.
MasterChef is the number one rated show from the UK to Australia, France to Israel, Italy to the Middle East and beyond, making television’s toughest talent series a truly global hit. Now produced in over 50 countries worldwide and broadcast in over 200 territories, MasterChef is watched globally by over 250 million viewers and has transformed over 100 amateur chefs into professionals. In the U.S., MasterChef continues to be the #1 cooking show, wrapping its 8th successful season on FOX and is currently casting for season nine.
The first products from Animoca Brands and Endemol Shine North America are expected to launch in 2018.


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About Animoca Brands

Animoca  Brands  (ASX:  AB1)  publishes globally a broad portfolio of mobile games and subscription products including several games and e-books based on popular intellectual properties such as Garfield, Thomas & Friends™, Ever After High and Doraemon. The Company's games have been downloaded over 280m times. Animoca Brands is based in Hong Kong. For more information visit or get updates by following Animoca Brands on FacebookTwitter or Google +.


About Endemol Shine North America
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.
Its Endemol Shine Studios division develops and produces original scripted television programming in the U.S. for global exploitation and Endemol Shine Latino oversees all Spanish-language sales and development in both the U.S. and Mexico, as well as all Spanish and Portuguese-language efforts across Latin America. Subsidiary production companies include Authentic Entertainment, Truly Original, and 51 Minds Entertainment. In addition, Endemol Shine North America has a strategic partnership with Ryan Seacrest Productions.
Endemol Shine Group’s companies in North America are behind such hit series as Big Brother (CBS), Ink Master (Spike), Kingdom (AT&T Audience Network), MasterChef (FOX), MasterChef Junior (FOX), Swamp People (History), The Real Housewives of Atlanta (Bravo), T.I. & Tiny: The Family Hustle (VH1), Steve Austin’s Broken Skull Challenge (CMT), Billion Dollar Buyer (CNBC), Fear Factor (MTV), Page Six TV (Syndicated), I'm Dying Up Here (Showtime) and upcoming Best.Cover.Ever. (YouTube) and Trading Spaces (TLC).

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