Animoca Brands to title sponsor MotoGP™ Grands Prix of Australia and Aragon this year, additional events in 2023
The MotoGP™ partner and leader in blockchain gaming will take top billing at Aragon and Australia in 2022, and two more events next season
8 June 2022: Dorna Sports and Animoca Brands, the company advancing digital property rights for gaming and the metaverse, announced today that Animoca Brands will be the title sponsor of two MotoGP™ Grands Prix in 2022 and 2023. This season, Animoca Brands will take top billing at the Grand Prix of Aragon and the Australian Motorcycle Grand Prix. The two events will be officially named the Gran Premio Animoca Brands de Aragon and the Animoca Brands Australian Motorcycle Grand Prix, respectively.
Animoca Brands became a partner of MotoGP™ in 2019, when it gained the rights to develop the first NFTs based on MotoGP™, the world’s fastest motorcycle racing championship. The two companies are producing MotoGP™ Ignition, a competitive management and collectibles game platform based on MotoGP™ and that is part of the REVV Motorsport ecosystem of play & earn games.
MotoGP™ Ignition, the official MotoGP™ blockchain game, will deliver branded experiences centred around limited edition NFTs. The game provides a digital collectibles platform where users buy and sell cards of varying rarity, as well as a card-based fantasy sports game and a sophisticated racing manager game. The game’s racing management experience will offer the bikes, riders, and champions of MotoGP™ as NFT collectibles that players use to assemble their racing teams to compete against other players.
MotoGP™ Ignition’s NFT collection and marketplace are available now and the card and manager games are expected to be available this year.
Now, Animoca Brands and Dorna Sports are expanding and strengthening the partnership as Animoca Brands assumes the top billing as a title sponsor for two Grands Prix over two seasons.
Marc Saurina, senior director of Global Commercial Partnerships at Dorna Sports, said: “We’re very happy to welcome Animoca Brands as the title sponsor for Aragon and Australia this season, and two more events in 2023. We're very happy to take our collaboration to new heights – from the digital world to the track. We look forward to seeing our partnership gain even more exposure as Animoca Brands headlines at these events.”
Yat Siu, co-founder and executive chairman of Animoca Brands, said: “We are incredibly pleased to deepen our partnership with Dorna Sports as we take over title sponsorship for MotoGP™ Grand Prix events. There is no more distinguished brand in the world of professional motorcycle racing than MotoGP, and we are proud to provide our sponsorship and inclusion into the REVV Motorsport ecosystem.”
REVV Motorsport is an ecosystem of racing blockchain games by Animoca Brands powered by REVV, the token that serves as the primary currency of utility, purchase, and action for the ecosystem. REVV is designed to enable true digital ownership of game assets, giving players freedom and control over their NFT in-game items across a growing metaverse of racing games, including REVV Racing, MotoGP™ Ignition, Formula E: High Voltage, and the Torque Motorsport franchise.
About Dorna Sports
Founded in 1988, Dorna Sports became organiser of the FIM World Championship Grand Prix (MotoGP™) in 1991 and has been the exclusive commercial and television rights holder ever since. Based in Madrid, Spain, with premises in Barcelona and a subsidiary in Rome, the company is a leader in sports management, marketing and media, and has seen continued growth over the years, expanding its focus from solely MotoGP™ to include other leading motorcycle racing championships across the globe.
Those now include the MOTUL FIM Superbike World Championship (WorldSBK), the FIM JuniorGP™ World Championship, the Idemitsu Asia Talent Cup, the Honda British Talent Cup, the Northern Talent Cup and the new FIM MiniGP World Series, which became the latest path on the Road to MotoGP™ in 2021. Dorna has also been co-organiser of the Red Bull MotoGP™ Rookies Cup since its inception in 2007, and in 2019 the FIM Enel MotoE™ World Cup began, which is an electric series that races at a number of Grands Prix throughout the season.
About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Grease Monkey Games, Eden Games, Darewise, and Notre Game. Animoca Brands has a growing portfolio of more than 340 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.
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