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ASX ANNOUNCEMENT 2015

ASX - December 24, 2015

Details of substantial holder

Name: Animoca Brands Corporation Limited (Animoca Brands)

ACN/ARSN (if applicable): 122 921 813

There was a change in the interests of the substantial holder on 24 December 2015

The previous notice was given to the company on 9 December 2015

The previous notice was dated 9 December 2015

ASX - December 24, 2015

On 4 December 2015, Animoca Brands Corporation Limited (ASX: AB1) (Company) announced in accordance with ASX Listing Rule 3.10A that 60,978,118 fully paid ordinary shares would be released from ASX mandatory restricted security requirements on 24 December 2015.

ASX - December 18, 2015

Animoca Brands (ASX: AB1) and Mattel Inc. (Nasdaq: MAT) announcethe launch of Thomas & Friends™: Race On!, the new children’s mobile game featuring Thomas the Tank Engine™ and other characters from Thomas & Friends™, the globally popular preschool franchise that celebrated its 70th anniversary this year.

ASX - December 15, 2015

Details of substantial holder

Name: FingerFun (HK) Limited

There was a change in the interests of the substantial holder on 8 December 2015

The previous notice was given to the company on NA

The previous notice was dated NA

ASX - December 09, 2015

Details of substantial holder

Name: Datahouse Investments Limited

There was a change in the interests of the substantial holder on 8 December 2015

The previous notice was given to the company on 13 February 2015

The previous notice was dated 6 February 2015

ASX - December 09, 2015

Details of substantial holder

Name:

  1. Yong Hui Capital Holdings I, Ltd (Yong Hui I)

  2. Yong Hui Capital Holdings II, Ltd (Yong Hui II)

  3. IDG-Accel China Growth Fund III L.P. (IDG Growth)

  4. IDG-Accel China III Investors L.P (IDG Investors)

  5. IDG-Accel China Growth Fund III Associates L.P

  6. IDG-Accel China Growth Fund GP III Associates Ltd

  7. Chi Sing Ho

There was a change in the interests of the substantial holder on 8/12/2015

The previous notice was given to the company on 6/2/2015

The previous notice was dated 6/2/2015

ASX - December 09, 2015

Following the agreement between Animoca Brands Corporation Limited (“the Company”) and Mattel Inc. (“Mattel”) announced on 22 May 2015, the Company provides an update on the partnership and future plans.

ASX - December 09, 2015

Details of substantial holder

Name: Datahouse Investments Limited

There was a change in the interests of the substantial holder on 8 December 2015

The previous notice was given to the company on 13 February 2015

The previous notice was dated 6 February 2015

ASX - December 09, 2015

Details of substantial holder

Name: Intel Capital Corporation

There was a change in the interests of the substantial holder on 8 December 2015

The previous notice was given to the company on 10 February 2015

The previous notice was dated 5 February 2015

ASX - December 09, 2015

Details of substantial holder

Name: Asyla Investments Limited

There was a change in the interests of the substantial holder on 8 December 2015

The previous notice was given to the company on 5 February 2015

The previous notice was dated 5 February 2015

ASX - December 09, 2015

Details of substantial holder

Name: Animoca Brands Corporation Limited (Animoca Brands)

There was a change in the interests of the substantial holder on 8 December 2015

The previous notice was given to the company on 6 October 2015

The previous notice was dated 6 October 2015

ASX- December 08, 2015

Animoca Brands Corporation Limited (ASX: AB1), discloses the attached Appendix 3B and notice under section 708A of the Corporations Act with respect to the issue of 33,504,141 fully paid ordinary shares at A$0.14 per share, pursuant to a placement announced to ASX on 2 December 2015 (Placement).

ASX - December 04, 2015

Animoca Brands Corporation Limited (ASX: AB1) advises in accordance with ASX Listing Rule 3.10A, and as set out in the replacement prospectus issued by the company and dated 4 December 2014, that the following securities will be released from ASX mandatory restricted security requirements on 24 December 2015:

  1. 60,978,118 ordinary fully paid shares;

  2. 24,021,144 Performance ClassA Shares; and

  3. 12,010,572 Performance Class B Shares.

ASX - December 04, 2015

Animoca Brands Corporation Limited (ASX: AB1) advises in accordance with ASX Listing Rule 3.10A that the following securities will be released from ASX mandatory restricted security requirements on 24 December 2015:

  1. 60,978,118 ordinary fully paid shares;

  2. 24,021,144 Performance Class A Shares;and

  3. 12,010,572 Performance Class B Shares.

ASX - December 03, 2015

On 2 December 2015 Animoca Brands Corporation Limited (ASX: AB1) announced a share placement to sophisticated and professional investors.

ASX - December 02, 2015

Highlights

  • Animoca Brands raises A$4.69 million by way of a share placement to sophisticated and professional investors

  • Funds raised will be invested in the development of new mobile entertainment products and the launch of subscription based products such as E-books, opening up new revenue streams

  • The Company is now well positioned to drive revenue growth and execute on key growth initiatives

ASX - November 30, 2015

The securities of Animoca Brands Corporation Limited (the “Company”) will be placed in Trading Halt Session State at the request of the Company, pending the release of an announcement by the Company. Unless ASX decides otherwise, the securities will remain in Trading Halt Session State until the earlier of the commencement of normal trading on Wednesday 2 December, 2015 or when the announcement is released to the market.

ASX - November 23, 2015

This presentation has been prepared by Animoca Brands Corporation Limited (“AB1” or the “Company”) on 23 November 2015.

ASX - November 17, 2015

  • Animoca Brands continues to demonstrate significant quarter on quarter revenue growth, reaching $2m (unaudited) in Q3 2015.

  • Company provides guidance for revenue generated in the full year ending December 2015 of A$7.5 m, an increase of 88% on the previous corresponding period.

  • Strong operating metrics continue to drive revenue growth into Q4 2015:

    • Total cumulative app downloads since inception exceeding 163m as at October 2015, up 44% since 1 January 2015.

    • Monthly app downloads grew to an average of over 6m per month, an increase of 62% over the 2014 monthly average.

    • Monthly active users grew to an average of approximately 11m per month, an increase of 75% over average monthly active users in 2014.

  • Partnership with globally-recognised brand Mattel, Inc. (NASDAQ: MAT) to jointly develop and launch mobile game applications progressing well with the first game (Ever After High™ Tea Party Dash) launched in October 2015 and a further two titles in development for release in 2015.

  • Distribution and publishing agreements with leading industry giants Ourpalm Co. Ltd. (SHE: 300315) and Tencent Holdings Ltd. (HKG: 0700) position the Company well for accelerated growth, revenues and user acquisition.

  • Company well positioned to accelerate revenue growth as it continues to expand its app portfolio while building a substantial user base - a significant organic distribution base for future app releases.

ASX - October 30, 2015

Highlights

  • Unaudited revenues of A$2.07 million recorded in Q3 2015, an average of A$690 thousand per

    month and up 21.56% quarter on quarter from unaudited revenues of A$1.7 million in Q2 201

  • Strong operating metrics: total number of installations continued to rise reaching 159.1 millionand MAUs grew by 70% to 10.88 million

  • Secured cash investment of A$3.1 million at A$0.21 per share from strategic partner Ourpalm Co. Ltd, China’s leading listed mobile and social web game developer and publisher

  • Appointment of Steven Hu, co-CEO of Ourpalm, to the Board of Directors, brings in-depth

    knowledge of the Chinese mobile gaming market

  • Paris Hilton virtual merchandise launched in existing and highly successful mobile app Star Girl

ASX - October 29, 2015

Highlights

  • First mobile game release following the Company’s partnership with Mattel announced on 22 May 2015

  • Ever After High, launched in 2013, is a globally popular franchise of fashion dolls, animated series and books

  • Official mobile game for the Ever After High franchise

  • The new game is available worldwide on both the App Store and Google Plays

ASX - October 06, 2015

Details of substantial holder

Name: Animoca Brands Corporation Limited (Animoca Brands)

ACN/ARSN (if applicable): 122 921 813

ASX - September 23, 2015

Highlights

  • Exclusive distribution agreement with Tencent to publish its Armies of Dragons game across the WeChat platform in Hong Kong, Indonesia, Malaysia, Singapore and Thailand

  • Commercial revenue share agreem