ASX ANNOUNCEMENT 2015

ASX - December 24, 2015

Details of substantial holder

Name: Animoca Brands Corporation Limited (Animoca Brands)

ACN/ARSN (if applicable): 122 921 813

There was a change in the interests of the substantial holder on 24 December 2015

The previous notice was given to the company on 9 December 2015

The previous notice was dated 9 December 2015

ASX - December 24, 2015

On 4 December 2015, Animoca Brands Corporation Limited (ASX: AB1) (Company) announced in accordance with ASX Listing Rule 3.10A that 60,978,118 fully paid ordinary shares would be released from ASX mandatory restricted security requirements on 24 December 2015.

ASX - December 18, 2015

Animoca Brands (ASX: AB1) and Mattel Inc. (Nasdaq: MAT) announcethe launch of Thomas & Friends™: Race On!, the new children’s mobile game featuring Thomas the Tank Engine™ and other characters from Thomas & Friends™, the globally popular preschool franchise that celebrated its 70th anniversary this year.

ASX - December 15, 2015

Details of substantial holder

Name: FingerFun (HK) Limited

There was a change in the interests of the substantial holder on 8 December 2015

The previous notice was given to the company on NA

The previous notice was dated NA

ASX - December 09, 2015

Details of substantial holder

Name: Datahouse Investments Limited

There was a change in the interests of the substantial holder on 8 December 2015

The previous notice was given to the company on 13 February 2015

The previous notice was dated 6 February 2015

ASX - December 09, 2015

Details of substantial holder

Name:

  1. Yong Hui Capital Holdings I, Ltd (Yong Hui I)

  2. Yong Hui Capital Holdings II, Ltd (Yong Hui II)

  3. IDG-Accel China Growth Fund III L.P. (IDG Growth)

  4. IDG-Accel China III Investors L.P (IDG Investors)

  5. IDG-Accel China Growth Fund III Associates L.P

  6. IDG-Accel China Growth Fund GP III Associates Ltd

  7. Chi Sing Ho

There was a change in the interests of the substantial holder on 8/12/2015

The previous notice was given to the company on 6/2/2015

The previous notice was dated 6/2/2015

ASX - December 09, 2015

Following the agreement between Animoca Brands Corporation Limited (“the Company”) and Mattel Inc. (“Mattel”) announced on 22 May 2015, the Company provides an update on the partnership and future plans.

ASX - December 09, 2015

Details of substantial holder

Name: Datahouse Investments Limited

There was a change in the interests of the substantial holder on 8 December 2015

The previous notice was given to the company on 13 February 2015

The previous notice was dated 6 February 2015

ASX - December 09, 2015

Details of substantial holder

Name: Intel Capital Corporation

There was a change in the interests of the substantial holder on 8 December 2015

The previous notice was given to the company on 10 February 2015

The previous notice was dated 5 February 2015

ASX - December 09, 2015

Details of substantial holder

Name: Asyla Investments Limited

There was a change in the interests of the substantial holder on 8 December 2015

The previous notice was given to the company on 5 February 2015

The previous notice was dated 5 February 2015

ASX - December 09, 2015

Details of substantial holder

Name: Animoca Brands Corporation Limited (Animoca Brands)

There was a change in the interests of the substantial holder on 8 December 2015

The previous notice was given to the company on 6 October 2015

The previous notice was dated 6 October 2015

ASX- December 08, 2015

Animoca Brands Corporation Limited (ASX: AB1), discloses the attached Appendix 3B and notice under section 708A of the Corporations Act with respect to the issue of 33,504,141 fully paid ordinary shares at A$0.14 per share, pursuant to a placement announced to ASX on 2 December 2015 (Placement).

ASX - December 04, 2015

Animoca Brands Corporation Limited (ASX: AB1) advises in accordance with ASX Listing Rule 3.10A, and as set out in the replacement prospectus issued by the company and dated 4 December 2014, that the following securities will be released from ASX mandatory restricted security requirements on 24 December 2015:

  1. 60,978,118 ordinary fully paid shares;

  2. 24,021,144 Performance ClassA Shares; and

  3. 12,010,572 Performance Class B Shares.

ASX - December 04, 2015

Animoca Brands Corporation Limited (ASX: AB1) advises in accordance with ASX Listing Rule 3.10A that the following securities will be released from ASX mandatory restricted security requirements on 24 December 2015:

  1. 60,978,118 ordinary fully paid shares;

  2. 24,021,144 Performance Class A Shares;and

  3. 12,010,572 Performance Class B Shares.

ASX - December 03, 2015

On 2 December 2015 Animoca Brands Corporation Limited (ASX: AB1) announced a share placement to sophisticated and professional investors.

ASX - December 02, 2015

Highlights

  • Animoca Brands raises A$4.69 million by way of a share placement to sophisticated and professional investors

  • Funds raised will be invested in the development of new mobile entertainment products and the launch of subscription based products such as E-books, opening up new revenue streams

  • The Company is now well positioned to drive revenue growth and execute on key growth initiatives

ASX - November 30, 2015

The securities of Animoca Brands Corporation Limited (the “Company”) will be placed in Trading Halt Session State at the request of the Company, pending the release of an announcement by the Company. Unless ASX decides otherwise, the securities will remain in Trading Halt Session State until the earlier of the commencement of normal trading on Wednesday 2 December, 2015 or when the announcement is released to the market.

ASX - November 23, 2015

This presentation has been prepared by Animoca Brands Corporation Limited (“AB1” or the “Company”) on 23 November 2015.

ASX - November 17, 2015

  • Animoca Brands continues to demonstrate significant quarter on quarter revenue growth, reaching $2m (unaudited) in Q3 2015.

  • Company provides guidance for revenue generated in the full year ending December 2015 of A$7.5 m, an increase of 88% on the previous corresponding period.

  • Strong operating metrics continue to drive revenue growth into Q4 2015:

    • Total cumulative app downloads since inception exceeding 163m as at October 2015, up 44% since 1 January 2015.

    • Monthly app downloads grew to an average of over 6m per month, an increase of 62% over the 2014 monthly average.

    • Monthly active users grew to an average of approximately 11m per month, an increase of 75% over average monthly active users in 2014.

  • Partnership with globally-recognised brand Mattel, Inc. (NASDAQ: MAT) to jointly develop and launch mobile game applications progressing well with the first game (Ever After High™ Tea Party Dash) launched in October 2015 and a further two titles in development for release in 2015.

  • Distribution and publishing agreements with leading industry giants Ourpalm Co. Ltd. (SHE: 300315) and Tencent Holdings Ltd. (HKG: 0700) position the Company well for accelerated growth, revenues and user acquisition.

  • Company well positioned to accelerate revenue growth as it continues to expand its app portfolio while building a substantial user base - a significant organic distribution base for future app releases.

ASX - October 30, 2015

Highlights

  • Unaudited revenues of A$2.07 million recorded in Q3 2015, an average of A$690 thousand per

    month and up 21.56% quarter on quarter from unaudited revenues of A$1.7 million in Q2 201

  • Strong operating metrics: total number of installations continued to rise reaching 159.1 millionand MAUs grew by 70% to 10.88 million

  • Secured cash investment of A$3.1 million at A$0.21 per share from strategic partner Ourpalm Co. Ltd, China’s leading listed mobile and social web game developer and publisher

  • Appointment of Steven Hu, co-CEO of Ourpalm, to the Board of Directors, brings in-depth

    knowledge of the Chinese mobile gaming market

  • Paris Hilton virtual merchandise launched in existing and highly successful mobile app Star Girl

ASX - October 29, 2015

Highlights

  • First mobile game release following the Company’s partnership with Mattel announced on 22 May 2015

  • Ever After High, launched in 2013, is a globally popular franchise of fashion dolls, animated series and books

  • Official mobile game for the Ever After High franchise

  • The new game is available worldwide on both the App Store and Google Plays

ASX - October 06, 2015

Details of substantial holder

Name: Animoca Brands Corporation Limited (Animoca Brands)

ACN/ARSN (if applicable): 122 921 813

ASX - September 23, 2015

Highlights

  • Exclusive distribution agreement with Tencent to publish its Armies of Dragons game across the WeChat platform in Hong Kong, Indonesia, Malaysia, Singapore and Thailand

  • Commercial revenue share agreement for funds generated from the title’s in-game purchase options

  • WeChat has over 600 million monthly active users and is Asia’s leading social messenger platform

  • Adds to Animoca Brands distribution channels and expected to increase active users upon launch of the game in November 2015

  • Agreement further progresses the Company’s strategy to expand its distribution channels and drive user acquisition and in-app purchases

ASX - September 21, 2015

Animoca Brands Corporation Limited (ASX: AB1 or the “Company”) wishes to advise that Jillian McGregor has been appointed as Company Secretary of the Company effective today.

ASX - September 15, 2015

Name of Director: Martin Green

Date of last notice: 19 December 2013

ASX - September 14, 2015

Name of Director: Martin Green

Date of last notice: 19 December 2013

ASX - September 11, 2015

Name of Director: Richard Kuo

Date of last notice: 2 June 2015

ASX - September 02, 2015

Name of Director: David Kim

Date of last notice: 29 January 2015

ASX - September 02, 2015

Name of Director: Robert Yung

Date of last notice: 29 January 2015

ASX - September 02, 2015

Name of Director: Yat Siu

Date of last notice: 29 January 2015

ASX - September 02, 2015

1H 2015 Highlights

Operational

  • Reached 141.0 million downloads

  • Average of 7.2 million monthly active users

  • Average number of daily active users increased by 11.9% y-o-y to ~587,000

  • Total installations of apps increased by 15.0% y-o-y to 1H 2015 monthly average of 4.6 million

  • Successfully launched 45 new games

  • Further licensing agreements signed with leading global brands and distribution agreements added

  • Partnership with Mattel, Inc. for the co-development and marketing and distribution of mobile games

Financial

  • $3.1 million strategic investment secured from Ourpalm, one of the world’s largest mobile game publishers (funds received in August 2015)

  • Record revenues of $3.1 million (US$2.4 million)

  • Net loss before interest, tax and extraordinary item of $2.1 million due to investments in growth and user acquisition

  • Cash balance $0.2 million, prior to the receipt of Ourpalm’s investment proceeds

ASX - August 27, 2015

Highlights

  • 1H 2015 revenues of $3.1 million driven by strong user growth and contributions from advertising revenues

  • Net loss before interest and tax totalled $0.2 million in 1H 2015, after investments in the development and promotion of the Company’s current and future game portfolio

  • Strategically positioned to further penetrate the rapidly growing Chinese gaming market and increase market share

ASX - August 27, 2015

Animoca Brands Corporation Limited interim financial statements for the half-year ended 30 June 2015

ASX - August 26, 2015

Animoca Brands (ASX: AB1 or the “Company”) is pleased to announce that further to the completion of the subscription agreement with Ourpalm Co. Ltd, Mr Steven Hu has joined the Company’s Board effective from 18 August 2015.

ASX - August 24, 2015

Name of Director: Hu (Steven) Bin
Date of appointment: 18 August 2015

ASX - August 20, 2015

New issue announcement,application for quotation of additional securitiesand agreement

ASX - August 13, 2015

Highlights

  • Framework Publishing Agreement outlines cooperation between the Company and Ourpalm

  • Companies will jointly produce and distribute games under a revenue share agreement

  • Under the agreement the Company will seek to license additional brands and expand its brand portfolio

  • Framework Publishing Agreement is expected to increase the Company’s ability to acquire market-leading intellectual properties, and a number of leading brands have been identified

ASX - August 11, 2015

Highlights

  • Animoca Brands adds Paris Hilton branded merchandise inside Star Girl mobile game (total cost for Paris Hilton items: US$ 4.99)

  • Star Girl is owned by Complete Star, a subsidiary of AID Partners Capital Holdings Limited (8088.HK)

  • Product release follows the signing of an agreement to license the name and likeness of global celebrity Paris Hilton, previously announced on 3 March 2015

  • Animoca Brands begins commercialisation of licensing partnership with the Paris Hilton brand

  • The addition of virtual Paris Hilton goods within Star Girl is the result of cooperation between Animoca Brands, AID Partners, Iconicfuture and Paris Hilton Entertainment

  • The Star Girl series of games are popular among female users all over the world, with 65 million downloads to date

  • The addition of Paris Hilton merchandise is expected to boost the already considerable popularity and consumer appeal of Star Girl

  • Demonstrates Company’s modular development strategy and its ability to rapidly bring new products to market

  • Star Girl is free to download globally on Google Play, iTunes and Amazon

ASX - August 06, 2015

Highlights

  • The share subscription agreement in relation to the strategic investment of A$3.1 million from FingerFun (HK) Ltd., a subsidiary of Ourpalm, China’s leading listed mobile and social web game developer and publisher, has been signed

  • Investment represents 11.11% of the Company’s expanded share capital

  • Partnership with Ourpalm expected to expand publishing channels and optimise marketing capabilities, particularly in penetrating the Chinese mobile gaming market

  • Funds provide Animoca Brands with the ability to increase revenue generation through increased spending on marketing and development of mobile games

  • Significant opportunity in China, with over 450 million mobile gamers and the Chinese mobile gaming market accounting for 38% of digital games revenue in Asia

ASX - August 03, 2015

  • Average of 6.4 million monthly active users (MAU) and 3.7 million monthly new users acquired during Q2 2015, up 4.1% and 2.5% year-on-year, respectively

  • 27 new apps released in Q2 2015 up from 25 in Q2 2014

  • Conditional strategic cash investment of A$3.1 million at A$0.21 per share from FingerFun (HK) Ltd., a subsidiary of strategic partner Ourpalm Co. Ltd (SHE: 300314) (together “Ourpalm”), China’s leading listed mobile and social web game developer and publisher at the end of Q2 2015 and an option to further invest US$5.0 million, expected to close during Q3 2015

  • Entered into a significant agreement with Mattel, Inc. (NASDAQ: MAT or “Mattel”) to co-invest and create mobile games based on Mattel’s portfolio of current and future brands

ASX - July 06, 2015

The suspension of trading in the securities of Animoca Brands Corporation Limited will be lifted immediately following the release of an announcement regarding a A$3.1 million investment by Ourpalm, China’s leading listed mobile game developer.

ASX - July 06, 2015

Highlights

  • Ourpalm, China’s leading listed social web and mobile game developer has agreed to invest A$3.1million into Animoca Brands (ASX: AB1), representing an 11.11% stake in AB1, at a premium price of $0.21 per share

  • Strong endorsement from market leader in China which solidifies existing relationship with Ourpalm, following the distribution partnership announced in May 2015 for the Doraemon Gadget Rush game

  • Co-CEO of Ourpalm and high profile corporate executive Mr. Steven Hu to be appointed to the Board of AB1 as Non-Executive Director

  • Option for further investment of up to US$5 million (equivalent) when the share price reaches 150% of the current price of their investment

  • Funds accelerate and fuel expansion into the rapidly growing mobile gaming industry, estimated to be worth US$35 billion globally in 2015

ASX - June 30, 2015

Annual General Meeting

  • Remuneration report

  • Re-election of Martin Green as director

  • Re-election of David Kim as director

  • Approval to issue shares

  • Approval of 10% placement facility

ASX - June 30, 2015

Key Activities Summary

  • Average number of Daily Active Users increased by 17% in 2014 to 503,407

  • Total installations of the apps saw an increase of 65.3% in 2014

  • Successfully launched 92 new games in 2014 and 33 in 2015 so far

  • Further licensing agreements signed with leading global brands and distribution agreements added

  • Partnership with Mattel for the co-development and distribution of mobile games based upon their library of world-famous brands

  • Successful acquisition of Animoca Brands and re-listing completed

  • A$2.4 million equity raise to accelerate growth

  • Business repositioned and re-focused on expansion

  • New Board and management appointed

ASX - June 26, 2015

The securities of Animoca Brands Corporation Limited (the “Company”) will be suspended from quotation from the commencement of trading on Monday, 29 June 2015 at the request of the Company, pending the release of an announcement.

ASX - June 24, 2015

The securities of Animoca Brands Corporation Limited (the “Company”) will be placed in Trading Halt Session State at the request of the Company, pending the release of an announcement by the Company. Unless ASX decides otherwise, the securities will remain in Trading Halt Session State until the earlier of the commencement of normal trading on Monday, 29 June 2015 or when the announcement is released to the market.

ASX - June 18, 2015

Highlights

  • Animoca Brands celebrates Garfield’s 37th birthday with the launch of two new games plus promotions across its portfolio of Garfield games

  • Successful partnership with Garfield licensor Paws, Inc. since 2011

  • Partnership with Paws, Inc. set to continue at leas t through end of 2016

  • Animoca Brands has released over 20 Garfield titles to date, for a total of over 45 million downloads

  • Demonstrates the Company’s ability to partner with leading brands and develop successful and popular games

ASX - June 12, 2015

On 29 April 2015 Animoca Brands Corporation Limited (the Company) requested an extension of time in which to hold its Annual General Meeting (AGM) until 30 June 2015 from the Australian Securities and Investments Commission (ASIC).

ASX - June 04, 2015

Highlights

  • ​15 games by Animoca Brands to feature as part of Google’s new ‘Designed for Families’ section of the Google Play store

  • 81% of smartphone shipments globally in 2014 were Android OS making the Google Play store the leading app store for smartphones

  • Family friendly gaming is a significant market for Animoca Brands; parents with children 12 years and younger make up a third of all users in the Google Play store

  • The Company continues on its path of increasing the reach of its games by expanding its distribution

ASX - June 03, 2015

Name of Director: Richard Kuo

Date of last notice: 29 January 2015

Direct or indirect interest: Indirect

Nature of indirect interest:

a) Pier Capital Pty Ltd (Mr Kuo is a director and shareholder of the entity)

b) Buddha Consulting Pty Ltd (Mr Kuo is a director and shareholder of the entity)

Date of change: 2 June 2015

No. of securities held prior to change: a) 250,000 fully paid ordinary shares

Class: Ordinary Fully Paid Shares

Number acquired: 100,000

Value/Consideration: AU$19,521

No. of securities held after change:

a) 250,000 fully paid ordinary shares

b) 100,000 fully paid ordinary shares

Nature of change: On-market trade

ASX - June 02, 2015

Notice of Annual General Meeting and Explanatory Memorandum

Date of Meeting: 30 June 2015

Time of Meeting: 10.00am (Melbourne time)

Place of Meeting: The offices of Gadens, Level 25, 600 Bourke Street, Melbourne, 3000

ASX - May 28, 2015

Highlights

  • Animoca Brands’ Doraemon Gadget Rush game will join the well known and established games already published across China by Ourpalm

  • Ourpalm is China’s leading listed mobile and social web and game developer and publisher, valued at over USD 8 billion

  • Extends the availability of the highly successful Doraemon Gadget Rush game to Android users in China, where Android accounts for two thirds of operating systems

  • China is the fastest-growing mobile market and by 2017 is forecast to become the most lucrative mobile games market with annual revenues of USD 9.3 billion

  • Agreement set to further increase the success of Doraemon Gadget Rush, which in its first two weeks was downloaded over 1.8 million times on iPhone and iPad

  • Partnership demonstrates the Company’s strategy to boost adoption of existing games

  • Further distribution agreements for other games in the portfolio are under negotiation

ASX - May 22, 2015

Animoca Brands (ASX: AB1) has signed anagreement with Mattel, Inc. (NASDAQ:MAT) to create mobile games based on Mattel's portfolio of brands.

As part of the agreement, Animoca Brands and Mattel will jointly invest in the development of mobile and tablet games based on Mattel’s brands for worldwide distribution by Animoca Brands and Mattel. As such, Animoca Brands will be responsible for developing and launching the mobile games, and both companies will jointly market and promote the titles.

ASX - May 04, 2015

This presentation has been prepared by Animoca Brands Corporation Limited ("AB1") as a summary only, and does not contain all information about AB1's assets and liabilities, financial position and performance, profits and losses, prospects, and the rights and liabilities attaching to AB1's securities.

ASX - April 30, 2015

Record revenues, strong app and user growth

  • Record revenues of US$1,102,476 achieved in Q1 2015, an average of US$367,492 per month

  • Compares favourably with the revenue achieved in the period prior to listing (1 August 2014 - 31 December 2014) at US$933,485 - a nearly twofold increase in monthly average revenue

  • Strong quarter for the Company with 22 new app releases; secured licensing agreement for the Paris Hilton name and likeness; Doraemon Gadget Rush topped the charts on the App Store

  • Solid key operating statistics with an average 7.96 million monthly active users (MAU) and an average of 5.4 million new users acquired per month

ASX - April 30, 2015