top of page


Animoca Brands subsidiaries The Sandbox, Quidd, and GAMEE will release digital products based on the world-famous football clubs​

21 December 2020: Animoca Brands Corporation Limited (“Animoca Brands”) has today announced a partnership with City Football Group Limited (“City Football Group”) enabling Animoca Brands to develop new games and collectibles based on Manchester City men’s and women’s teams and Melbourne City FC. Animoca Brands will develop and publish a series of digital assets and collectibles, mini-games, and unique gaming experiences.

Animoca_Launch Image.jpg

Animoca Brands will develop and release Manchester City men’s and women’s teams and Melbourne City FC mini-games on GAMEE, its hyper casual gaming subsidiary. Animoca Brands will also distribute digital Manchester City FC, Manchester City Women’s FC, and Melbourne City FC collectibles on Quidd, its digital collectibles subsidiary. Animoca Brands’ subsidiary The Sandbox, a decentralized, community-driven platform where creators can monetize voxel assets and games, will create unique gaming experiences based on these intellectual properties.
The digital assets and collectibles will be non-fungible tokens (“NFTs”). The authenticity, rarity, scarcity, ownership, and other properties of NFTs are independently guaranteed, verified, and secured on blockchain.
Unlike most digital content, which is temporarily provided as a service to users on a licensing basis, NFTs are truly ownable. An NFT is owned by its holder regardless of any decisions taken by any other party, including the NFT’s developer. Owners are free to do anything they want with their NFTs: sell them on a marketplace, trade them for other items, or use them in supported games.
Like physical football card collectibles, rare digital collectibles can be extremely valuable. Recently, Animoca Brands sold the first segment of the first official Formula 1® race track NFT, developed for its blockchain game F1® Delta Time, for the equivalent of approximately US$223,000, the highest sum ever paid for an NFT (refer to announcement of 2 December 2020).


About Manchester City Football Club

Manchester City FC is an English Premier League club initially founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners’ Cup, six League Championship titles, including four Premier League titles (2012, 2014, 2018, 2019), and six FA Cups. Manchester City FC is one of ten clubs comprising the City Football Group and counts New York City FC and Melbourne City FC among its sister clubs. 

Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.

About Animoca Brands

Animoca Brands is a leader in the field of digital entertainment, specializing in blockchain, gamification, and artificial intelligence technologies to develop and publish a broad portfolio of products including the REVV token, games such as The Sandbox, Crazy Kings, and Crazy Defense Heroes, as well as products utilizing popular intellectual properties such as Formula 1®, Marvel, WWE, Garfield, Snoopy, Thomas & Friends™, Power Rangers, MotoGP™,  Formula E, and Doraemon. Animoca Brands’ portfolio of blockchain investments and partnerships includes Lucid Sight, Dapper Labs (creators of CryptoKitties), WAX, Harmony, and Decentraland. The Company is based in Hong Kong, United States, South Korea, Finland, Argentina, and the Czech Republic. For more information visit or get updates by following Animoca Brands on Facebook or Twitter.


bottom of page