“My Homies by Cheech & Chong” to light up the metaverse in The Sandbox

Legendary comedy duo plants roots in the metaverse platform, bringing counterculture experiences and their NFT project
 

HONG KONG – April 20, 2022 – The Sandbox, a leading decentralized gaming metaverse and a subsidiary of Animoca Brands, and My Homies by Cheech & Chong announced today a partnership that will bring the essence of the duo’s more than 50 years of commercial and cultural success to The Sandbox’s blockchain-based virtual platform. The famed duo’s iconic vehicles, looks, counterculture, psychedelic props, and, most definitely, cannabis will be voxelized and transported to a dedicated Cheech & Chong LAND for visitors to experience, man.

Cheech & Chong x The Sandbox.jpg

Character art design by Kahncept

“I’m deeply involved with the art community and believed early on that the metaverse would expand on how people interact with brands they love by contributing their own creations,” said Cheech Marin. “The possibilities of what can be created virtually are endless and we’re very much looking forward to the trips we’ll be taking with our fans to our own dedicated LAND in The Sandbox.” 

“Art is about connecting with others and reaching deeper parts of self,” said Tommy Chong. “The  metaverse is a new medium for people to create and connect with each other, but in ways they never thought imaginable. Our partnership with The Sandbox will introduce our community to a whole new world, together.”

Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. Cheech & Chong and their transcendent dreamworld join over 200 existing partnerships including Ubisoft, Gucci Vault, Snoop Dogg, Adidas, Deadmau5, The Smurfs, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both new, and well-known characters and worlds.

“Cheech and Chong have always had an appreciation for art, counterculture and the different forms it can be expressed to stir emotions in people,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “We’re looking forward to what they will create with and for their community in The Sandbox and what they will introduce to our metaverse.” 

About Cheech & Chong

Cheech & Chong, the legendary comedy duo, found commercial and cultural success in the 1970’s and 1980’s with their stand-up routines, studio recordings and feature films, which were based on the “hippie” and “free love” era. They gained legendary notoriety within the counterculture movements, most notably for their love of cannabis. They launched a new collectible project titled “My Homies” this year with the mission of “Community, Art, Legacy and Mindfulness.” Their first installment to My Homies was “Homies In Dreamland’’ which included an NFT collection with Art by Jermaine Rogers, produced by the duo’s IP agents Easy Partners (Cathy Cleghorn and Kimberley Bierley), Atomic Partners (executive producer Joe Bradley), and project manager Jay Grigalunas. Soon, Cheech & Chong will expand their transcendent dreamworld into The Sandbox metaverse, enabling fans to co-mingle virtually. 

 

About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real-estate demand having partnered with major IPs and brands including Adidas, Gucci, Ubisoft, Square Enix, Snoop Dogg, The Walking Dead, Deadmau5, Atari, Rollercoaster Tycoon, Care Bears, The Smurfs, and more. The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit www.sandbox.game and follow the regular updates on Twitter, Medium and Discord.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Bondly, Lympo, Grease Monkey Games, and Eden Games. Animoca Brands has a growing portfolio of more than 170 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.