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The Sandbox and Coincheck to Bring LAND NFTs to Japanese Gamers, Expanding Gaming Metaverse

Coincheck Becomes First Japanese Company Offering LAND in The Sandbox and Will Collaborate on New Content to Attract New Japanese Players

17 February, 2021 - Animoca Brands and Coincheck, Inc. ( "Coincheck")  today announced Coincheck will be the first Japanese company to plant a flag in The Sandbox gaming multiverse. Coincheck has acquired a large number of LAND ERC-721 non-fungible tokens (NFTs) in The Sandbox, which it will offer to Japanese gamers through its Coincheck NFT marketplace scheduled to be launched soon. 


By introducing NFTs to its audience via the partnership with The Sandbox, Coincheck will promote both the ERC-721 NFTs and The Sandbox game to Japanese users, especially to new players. Through collaboration with The Sandbox, Coincheck will create new, Japanese-focused content to introduce The Sandbox game to help expand its market in Japan. Japanese users are already becoming interested in NFTs through influencers, gamers, and creators, and the partnership is expected to strengthen this trend.

"We are delighted to kick off our partnership with Coincheck, the number one cryptocurrency exchange of Japan, with this exclusive LAND NFT sale," said Sebastien BORGET, COO & Co-Founder of The Sandbox. "We are already seeing significant growth in our community of Japanese Artists and Game Creators, and we expect the Japanese market to play an important role inside The Sandbox's metaverse. We are excited to welcome Japanese players and culture within our gaming virtual world!"

Kensuke Amo, “This announcement is a sign that The Sandbox and Coincheck will make Japanese market together,'' said Kensuke Amo, executive officer of Coincheck. “As NFTs and blockchain penetrate society in the near future, real space will gradually merge with virtual space . At that time, The Sandbox will be a must-have place for everyone present at the time. We look forward to further collaboration and providing it to Japanese users!” 

The Sandbox is a virtual world where players can build, own, and monetize their gaming experiences on blockchain using NFTs. It features three main components: the VoxEdit 3D voxel art animation software for building NFT game assets, a Marketplace for buying and selling NFT assets, and the #nocode Game Maker tool for creating gaming experiences in The Sandbox metaverse. The Sandbox’s vision is to offer a deeply immersive metaverse in which virtual worlds and games will be created collaboratively and without central authority. 

The actively growing Japanese community of artists, creators, and players in The Sandbox has demonstrated strong creativity in games and 3D NFTs inspired by Japanese culture for videogames as well as manga and Japanese folklore, bringing these into a 3D virtual world that anyone can enjoy.


Coincheck is one of the largest digital currency exchange platforms in Japan, with over 2.25 million users, and one of the first exchanges to secure Japan’s Financial Services Agency (FSA) criteria for licensing. Coincheck’s new NFT marketplace, which will list NFTs exclusively from companies selected on the basis of reputability.


About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is building a unique virtual world where players can build, own, and monetize their gaming experiences using NFTs (non-fungible tokens) and SAND, the main utility token of the platform that serves as the basis of transactions and interactions, enabling players to play, own, govern, trade, and earn. In The Sandbox, players create digital assets in the form of NFTs, upload them to the marketplace, and integrate them into games with the #nocode Game Maker.

The Sandbox’s vision is to offer a deeply immersive metaverse in which virtual worlds and games will be created collaboratively and without central authority. The Sandbox has secured over 60 partnerships, including The Smurfs, Care Bears, Atari, CryptoKitties, and Shaun the Sheep, to build a fun, creative “play-to-earn” platform that offers virtual worlds and game experiences owned and created by players. The play-to-earn model gives players true ownership of anything they collect in the game, allowing them to trade it to other players (including outside the game on other websites), transfer it to other players, or even resell it. Learn more at

  • Over 130,000 user accounts

  • Over 4,500 LAND owners

  • Over 200,000 active community members

About Coincheck
Coincheck, Inc. offers a diverse range of crypto asset services, including Coincheck, a crypto asset exchange service with the highest number of downloaded apps in Japan and more than 2.15 million users(*). With a mission to make the exchange of new values easier, Coincheck is working to develop better services created from crypto assets and blockchain. *As of September 30, 2020

About Animoca Brands

Animoca Brands is a leader in the field of digital entertainment, specializing in blockchain, gamification, and artificial intelligence technologies to develop and publish a broad portfolio of products including the REVV token and SAND token, games such as The Sandbox, Crazy Kings, and Crazy Defense Heroes, as well as products utilizing popular intellectual properties such as Formula 1®, Marvel, WWE, Garfield, Snoopy, Power Rangers, MotoGP™,  Formula E, and Doraemon. Animoca Brands’ portfolio of blockchain investments and partnerships includes Lucid Sight, Dapper Labs (creators of CryptoKitties), WAX, Harmony, and Decentraland. The Company is based in Hong Kong, United States, South Korea, Finland, Argentina, and the Czech Republic. Subsidiaries include The Sandbox, Quidd, Gamee, and nWay. For more information visit or get updates by following Animoca Brands on Facebook or Twitter.


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