The Sandbox partners with SLIPKNOT to create the KNOTVERSE
The Web3 companion to KNOTFEST will bring together heavy music fans from around the globe on LANDs in The Sandbox metaverse
18 April 2022 - Hong Kong - The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, announced today that it has partnered with Slipknot, the most enigmatic, provocative, and aggressive band of the modern era, to create the KNOTVERSE, to bring Knotfest into the metaverse- creating KNOTVERSE, a Web3 home for Slipknot/Knotfest metaverse experiences, concerts, and lifestyle, in The Sandbox.
The collaboration brings together innovators in their respective fields to create a one-of-a-kind meeting place for heavy music culture in the metaverse. KNOTVERSE will host Web3 experiences curated by Knotfest and Slipknot specifically for the culture. The KNOTVERSE roadmap will see unique NFTs and generative collections, plus metaverse concerts, gaming experiences, fan experiences, unique collaborations, wearables and much much more. It will ultimately offer fans of the heavy culture utility through unique access to new music, IRL events, festival experiences, merchandise, gear, masks, and more.
KNOTVERSE is thematically tied to Slipknot’s self-curated, destination festival brand and media site, Knotfest. Traditionally an immersive, dark carnival event that spans the globe and media site www.knotfest.com, The KNOTVERSE LANDS in The Sandbox will inherit the festival’s dark carnival theme and integrate more than 20 years of Slipknot themes and imagery, authentically recreated in voxel form.
“When I started playing Quake online in 1999 and Minecraft in 2011, it was another level”, says M. Shawn “clown” Crahan. “But at the time, I couldn’t have Sid scratching next to me, I couldn’t offer visual art to fans. All we could do together was play the game. But little ideas like that are not only possible now, they barely scratch the surface. We are listening, we are watching, and we are going where our fans are leading us. And if you don’t understand or you’re worried, know that we’re going to help bring our fans along. We are getting in this for all of us, with all of us, and we can’t wait for you to see what we have coming up.”
Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. In this spirit, The Sandbox team is working closely with Slipknot to bring their LANDS to life in The Sandbox as the foundation for KNOTVERSE metaverse experiences.
“We’re proud to welcome Slipknot and Knotfest as the first heavy music band to open a home for their community in The Sandbox open metaverse,” said Sébastien Borget, COO and Co-Founder of The Sandbox. “We’re building the future of digital expression and social interactions and this partnership invites a diverse, freethinking new audience to experience the benefits of true ownership where any Slipknot NFT can be used not only in The Sandbox but on any other compatible platform.”
Slipknot/Knotfest joins over 200 global brands – including Adidas, Snoop Dogg, Warner Music Group, Ubisoft and Rabbids, Shibuya 109, Gucci, HSBC, The Walking Dead, The Smurfs, and CryptoKitties – that have already formed IP partnerships to create voxelized versions of their worlds and characters in the metaverse.
Slipknot sit alongside musical institutions like Metallica and Iron Maiden, as one of a select few bands whose legacy is secured within heavy music’s elite. The band emerged at the end of the 20th Century from the American mid-western town of Des Moines, IA and quickly established themselves as the most provocative and enigmatic band of the modern era. 1999’s eponymous debut is widely viewed as a modern day classic and was honored by Metal Hammer magazine as the ‘Best Debut of the Last 25 Years.’ The release racked up double RIAA platinum certification in the US, with many of Slipknot’s subsequent releases achieving platinum status both in the US and around the globe. To date, the band have been nominated for 10 Grammy Awards (winning in 2006 for ‘Before I Forget’), as well as scoring 12 Platinum and 41 Gold album certifications around the world and over 3.7 billion YouTube views and counting. Slipknot’s fanbase is as unwavering as it is ubiquitous – the band’s most recent studio album, 2019’s ‘We Are Not Your Kind’ debuted at #1 in the Official Album Charts of 12 countries around the world, including the US, UK, Australia, Canada, and Mexico and in the Top 5 of an additional 12 countries including Germany, France, and Sweden.
Knotfest is Slipknot’s own self-curated, destination festival brand, currently held in nine international locations; the US, Japan, Mexico, Finland, Germany, France, Colombia, Chile, and Brazil. The festival itself has grown into the biggest heavy music global festival brand in the world. Designed as an immersive, unforgettable, ‘dark carnival experience’, the event invites you into Slipknot’s apocalyptic underworld where stunning visuals, fire breathers, and nightmarish creatures on stilts set the stage for an intoxicating and memorable weekend of live music. Knotfest.com evolved in 2020 to be the first truly global media site that encompasses the entire world of heavy culture. Just as the ever-expanding portfolio of global Knotfest festival events have, Knotfest.com is reaching new fans across the world through high end content, exclusive series, innovative fan integration, and vast, cutting-edge lifestyle coverage not embraced anywhere else. A celebration of loud music, art + culture.
About The Sandbox
The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand having partnered with major IPs and brands including Warner Music Group, Ubisoft, The Rabbids, Shibuya 109, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit www.sandbox.game and follow the regular updates on Twitter, Medium, and Discord.
About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Bondly, Lympo, Grease Monkey Games, and Eden Games. Animoca Brands has a growing portfolio of more than 170 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.