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Animoca Brands launches “Groove Planet” music mobile game


Rhythm game with chord analysis to bring users closer to their music


Hong Kong: December 3, 2015 – Animoca Brands (ASX: AB1) announces the revolutionary new mobile app Groove Planet, the alien world-building rhythm game that plays your music, analyzes each track, and uses the characteristics of each song to provide a unique music-based entertainment experience. Groove Planet is available now free of charge on the App Store℠ for iPhone®, iPad®, and iPod touch®.


In Groove Planet you build a funky, highly stylized alien planetoid that develops according to the music you play through the app and your actions in-game. Pick a song in your library and tap to the beat to earn musical notes with which to upgrade your world. Your income will increase based on the technology and building units that you add to your planet. Build an advanced world of music - a Groove Planet.


A particular music track can affect Groove Planet in a variety of ways, including the rhythm-based aspect of the gameplay, game balance, special appearances by aliens, environmental and atmospheric shifts based on chords, and more. Certain music patterns will result in surprise outcomes, and over time your planet will develop based on your music selection.


Groove Planet incorporates chord recognition technology by strategic partner Jamn ( to deliver a unique experience and provide insight into your favourite music. Groove Planet‘s integration with iTunes® allows you to browse and preview millions of songs for unlimited musical discovery.


Groove Planet was created to give everyone - regardless of musical ability - greater insight into the music they love. The app responds to each music track uniquely, and serves as a soft introduction to musical concepts like chords and keys.


In addition to its participatory “active” gameplay mode, Groove Planet has a stylish passive display mode that shows your planet responding to your music; music playback on Groove Planet will always be visually captivating, dynamic, and original.


Groove Planet is a novel and innovative approach to music appreciation and gaming,” commented Robby Yung, CEO of Animoca Brands. “Everyone enjoys music, and Groove Planet was designed as an experiential music app to boost enjoyment of music via game elements like interactivity and fun. It provides you with a better understanding of the music you love, and the best part is that it requires no musical knowledge.”



Groove Planet is available now exclusively on the App Store, free of charge:


Watch the trailer for Groove Planet at: Screenshots are available at:!animoca-brands-launches-groove-planet/c1sib.


A version of Groove Planet for Android™ devices will launch on Google Play™ in 2016.


Apple, the Apple logo, iPhone, iPad, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. iTunes is for legal or rightholder-authorized copying only. Don’t steal music.


Google Play and Android are trademarks of Google Inc.


About Animoca Brands

Animoca Brands publishes globally a broad portfolio of mobile games, including several games based on popular intellectual properties such as Garfield, Ultraman, Doraemon, and various Mattel toy brands. Animoca Brands games have been downloaded over 165 million times world-wide. Animoca Brands is based in Hong Kong. For more information visit or follow Animoca Brands on FacebookTwitter or Google +.

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